MAKE IN INDIA
MAKE IN INDIA
The campaign was designed by Wieden+Kennedy. Under
the initiative, brochures on the 25 sectors and a web portal were released.
Before the initiative was launched, foreign equity caps in various sectors had
been relaxed. The application for licenses was made available online and the
validity of licenses was increased to three years. Various other norms and
procedures were also relaxed. In August 2014, the Cabinet of India allowed
49% foreign
direct investment (FDI) in the defence sector and
100% in railwaysinfrastructure. The defence
sector previously allowed 26% FDI and FDI was not allowed in railways. This was
in hope of bringing down the military imports of India. Earlier, one Indian
company would have held the 51% stake, this was changed so that multiple
companies could hold the 51%.Between September 2014 and November 2015, the
government received ₹1.20 lakh crore (US$19 billion)
worth of proposals from companies interested in manufacturing electronics in
India.24.8% of smartphones shipped in the country in the April–June quarter of
2015 were made in India, up from 19.9% the previous quarter.
Make in India is
an initiative launched by the Government
of India to encourage national, as well as multi-national companies
to manufacture their products in India. It was launched by Prime
Minister Narendra
Modi on 25 September 2014. India emerged, after initiation of
the programme in 2015, as the top destination globally for foreign
direct investment (FDI), surpassing the United
States of America as well as the People's Republic of China. In 2015, India received US$63
billion in FDI.Make in India was launched on 25 September 2014 in a function at
the Vigyan
Bhavan. On 29 December 2014, a workshop was organised by
the Department of Industrial Policy and Promotion which
was attended by PM Modi, his cabinet ministers and
chief secretaries of states as well as various industry leaders. The major
objective behind the initiative is to focus on job creation and skill
enhancement in 25 sectors of the economy.The initiative also aims at high
quality standards and minimising the impact on the environment. The
initiative hopes to attract capital and technological investment in India.
The campaign was designed by Wieden+Kennedy. Under
the initiative, brochures on the 25 sectors and a web portal were released.
Before the initiative was launched, foreign equity caps in various sectors had
been relaxed. The application for licenses was made available online and the
validity of licenses was increased to three years. Various other norms and
procedures were also relaxed. In August 2014, the Cabinet of India allowed
49% foreign
direct investment (FDI) in the defence sector and
100% in railwaysinfrastructure. The defence
sector previously allowed 26% FDI and FDI was not allowed in railways. This was
in hope of bringing down the military imports of India. Earlier, one Indian
company would have held the 51% stake, this was changed so that multiple
companies could hold the 51%.Between September 2014 and November 2015, the
government received ₹1.20 lakh crore (US$19 billion)
worth of proposals from companies interested in manufacturing electronics in
India.24.8% of smartphones shipped in the country in the April–June quarter of
2015 were made in India, up from 19.9% the previous quarter.
India emerged, after initiation of the programme in 2015
as the top destination globally for foreign
direct investment, surpassing the United States as well
as the People's Republic of China. With the demand for electronic
hardware expected to rise rapidly to US$400 billion by 2020, India
has the potential to become an electronic manufacturing hub. The
government is targeting to achieve net zero imports of electronics by 2020 by
creating a level playing field and providing an enabling environment.
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